How to Effectively Use Wikipedia for Content Marketing

How to Effectively Use Wikipedia for Content Marketing

Over the years I have been working hard trying to find new ways to build links and market my content. I understand that when you build your website and blog, your success depends on how many people you can engage and build a relationship with. It was Neil Patel who said it’s hard to get 100,000 new people to your blog daily, however with a solid email marketing strategy you can. This is why whatever marketing method I choose to implement, I’m hoping to build loyalty through subscribers and revisits. For example, my social media campaigns, community talks, and even guest blogging has all helped build valuable links increasing my subscribers, etc.


Here’s the thing you have to understand: With new sites popping up everywhere it can be very competitive, but I look at it as a way to build more links to my blog and website. Wikipedia has changed the way that people find information and is also a trusted site for information. Whenever I am looking for information I know I can trust Wikipedia to provide what I need in order for me to get the job done like writing content, finding additional information and references. A few years back I was researching information on new link building strategies and came across a cool article where they show you how to use Wikipedia to promote your content. It’s amazing because a single link from Wikipedia can add enormous value and even drive relevant traffic to your blog. I’ll admit, it takes some time and brains in order to use Wikipedia as a marketing tool however if you can somehow pull this off, you’ll be able to beat your competition. Here’s what I’ll be teaching you today…

We’ll be going through Wikipedia and why it’s so powerful. We’ll also be discussing how to use this site to find the right types of links and placing them on relevant pages. Let’s get started and your feedback will be greatly appreciated.

Why Wikipedia?

If you have been searching for information online, then you know This site is probably the number one resource that pops up when you are looking for information on almost any topic. It’s important to note that their credibility is well-deserved because they have been around for many years and have proven themselves to be an authority. However, there are other reasons why they have succeeded when others have failed. 

  • Format: It’s all in their structure and by this I mean that everything is interlinked correctly. You’ll notice how you can find almost every type of information you are looking for within Wikipedia. You’ll find information on every niche and each keyword will link to another keyword.
  • Updated: Wikipedia allows people to openly edit content and then check it through moderators or people reporting inaccurate content. Google loves Wikipedia because it’s always updated with fresh content. This means people always find what they are looking for and it’s always accurate.
  • Broad Information: Wikipedia covers everything you can possibility think about. It’s a one stop shop for information which is why people love to use it and search there. Google loves sites which not only cover all information but are able to provide depth.
  • Huge Traffic: Wikipedia is ranked one of the highest sites for traffic. It’s popular because people share and talk about the website which is why people love Wikipedia. It’s all about user engagement and Google understands this so they rank higher than all other sites in organic search.

Now that you know why people love using Wikipedia, it’s important to understand why it’s even more important to find ways to get listed on it. Now I’ll discuss some clever ways to start researching and how you can use Wikipedia to promote your content.

Broken and Citation Links

We all know about the broken links approach and how we can use it to find highly authoritative links for your website. The approach involves searching for related websites that are linking to content on another site. However, we are looking for links which are NO longer active so you can slide in a gain the link instead. It’s worked wonders for people for two reasons:


First, it helps those pointing to a broken link become aware and link to an active site afterwards which you’ll provide. Secondly, you can write content based on the broken link which increases the chances of actually getting the link back to your site.  I have used this approach several times to gain enormous links from sites that are relevant and this has helped me gain authority within the SERP’s. However, it’s important that you always follow a procedure when using this strategy:

  • Research: Always start by researching relevant websites which not only have the best content, but are ranking high within the SERP’s. The higher they rank the better for you because that link will pass through more authority to your website. You can start by doing a quick search in Google and visiting blogs that are relevant to yours.
  • Find the links: and are two awesome tools that will help you find the right broken links. Visit the site linking to the dead link, and start to see what you can provide them as an alternative. If you have been blogging for years, you might have some content already on your site which will make a great swap. If not, you’ll have to put something together which should be a problem because it’s well worth it in the end.

So, how about Wikipedia? Can you use the same approach?

The cool thing is Wikipedia knows the importance of having active links on their website so will provide “dead links” to you. Either they will have “dead link” written next to the link or you can use tools like WikiGrabber that will provide you results of broken links relevant to your keyword. Both are a great option!

In the end, you want to make sure the content you link to is high quality. If you don’t then the link will get removed and you’ll lose all other opportunities to edit links. This will be a huge loss for you because we all can agree that Wikipedia links are an awesome source for high quality links, etc.

Finding Link Opportunities Through Wikipedia

I like to reverse engineer things to find out if they help me out in the long run. For example, we talked about how Wikipedia can be a direct source of quality links, however let’s look at how Wikipedia can be used to find other sites for awesome link opportunities too. This can be used to find a handful of awesome sites that you can guest blog on or even find broken links on going forward. So how can we do this?

Let’s get started by first finding relevant content pages on Wikipedia. For example, let’s say you are writing content on Google search algorithm, I would do a search on Wikipedia for the following:

  • Google search
  • Google search algorithm
  • Link building

When I arrive on these pages I would see what other pages they link to. I would create a list of about 5-6 sites that are relevant to my content and/or website.

Next, head over to or even then plug into every URL which is on your list. You are looking for websites which are pointing to these pages on Wikipedia. Using this method, you’ll find hundreds of sites, but only focus on the ones which will provide you with some benefit. I like to look at the following before I start approach it for a link opportunity…

  • Domain authority above 25+;
  • Page authority above 25+;
  • Quality of other sites linking to that website;
  • The anchor text they are using;
  • Visit each site and check for how often these sites are updated.

Then you can look for broken links on each of the sites or even approach them for a guest blogging opportunity. In the end, you have a handful of high quality websites which will be great for links and will help you gain momentum within the SERP’s. It’s an awesome approach which I have sued for years and the benefits are endless.

Create a Page About Your Brand

This works well if you are a unique brand and are writing content constantly about the products and services you offer. One thing you’ll notice about Wikipedia is that it has information on all types of products, companies and brands. Use this to your advantage and create a page to showcase your brand effectively. If this is something you feel will benefit your business, then get started now. However, make sure you meet the following prerequisites.

  • Large enough website: Don’t build a page if you can’t provide any value to the person reading. Wikipedia will know you created a page simply for advertising and/or a link. Wikipedia is NOT a page to advertise so protect yourself by NOT getting kicked off by respecting the quality of pages they have.
  • Marketing your content is fine: As long as you provide value which is NOT available anywhere else. Check out some of the other pages before getting started and you’ll understand exactly what I’m talking about in terms of quality.

I’m going to tell you right from the start that having and creating a Wikipedia page can be a hard task. Even though they have a guideline page, it’s important to note that many pages don’t get accepted and will be deleted. It’s hard getting approved especially if they feel you don’t provide the type of value they are looking for. Here’s something else you should know…

Wiki does not like self-promotion and this is a great way for you to get banned from the entire network. When self-promoting, it’s very easy to get your page flagged or even deleted because you have so many people skimming over pages and Wikipedia has their own moderators who are tough. I recommend using someone who has previous experience setting up pages because they will be able to guide you in the right direction. They’ll be able to create the page and some might even have connections within Wikipedia so your page gets approved.

How About Keyword Opportunities?

Here’s the thing: I have used Wikipedia to my advantage and found awesome keywords through them. This has allowed me to rank higher within the search results.

How was I able to do this? Let’s take a quick look at the process…

I would start by searching within Wikipedia with my target keyword in mind. When you do this, Wikipedia will bring up a list of all target content posted on their websites. Wikipedia uses the same algorithm to organize information like everyone else – by relevance. If you pay close attention to the pages and skim through them, you’ll be able to find enormous keywords which are related to your niche. I like to collect 5-10 for my future content so I have them ready and I won’t have to perform another search going forward.

After writing content, I can start building links to my content through either Wikipedia or more of the traditional methods mentioned above. Just be sure to use the correct anchor text as placed within your content.

Few Final Pointers

  • It’s all about quality when it comes to Wikipedia. The more quality you can provide the better getting your page or even content approved.

  • Make sure you link to relevant content through the broken links or even citations.

  • DO NOT use Wikipedia as a portal to advertise your business. This will get your account penalized or even disapproved.

  • Ask for help because there are people within Wikipedia that’ll help get your page approved. They will even help you with the entire setup process too.

  • Wikipedia is a great source of information. They not only provide information on brands, companies, etc, but will provide you with a great way to find other sites to link from. (check out section on link opportunities)

Final Thoughts

I want to conclude this by stating that Wikipedia can be awesome when creating backlinks. They are a valuable source because of how long they have been around, the authority they provide and how long they have been around. Follow the steps above to get started with Wikipedia and it’s always important to be as relevant as possible. Wikipedia is a website so you should pay attention to relevance and the anchor texts you use when building links. With that said, let’s quickly go over some of the points discussed above.

First, we talked about broken links and how solid they are when building links. No one likes broken links simply because they are an inactive source. This is a great time for you to slide in and add your content or reference. Secondly, relevant pages on Wikipedia can provide awesome link opportunities. By using the right tools, you can find what sites point to the Wikipedia page. Follow the link and find ways to get posted on the other site as well. Pay close attention to their domain and page authority. Even if you can find 4-5 websites which are high in authority, you’ll be able to build some high quality links to your site. Third, if you have a large enough brand, you can create a page and create links to different references and content. However, this is a tedious approach and it’s tough to get your page approved because you must provide enormous value. I would recommend hiring someone to create the page for you, especially, a person who has networked with people working at Wikipedia.

In the end, I touched on keyword opportunities and how you can provide top notch keywords through Wikipedia. Head over to relevant pages on Wikipedia starting with your “target” keyword. Follow the trail looking for other internal links to pages and the anchor keywords used. In the end, I’ve provided you with a few pointers to follow when you get started with Wikipedia. Make sure you go through them to stay on the right track.

You’ll notice that overtime this process becomes much easier for you. Always links to value and use the right keywords. Use the tools mentioned above to streamline your work. This will make it easier for you to find broken links or even citations.

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