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Heart Internet is a UK based web hosting company. They've been around since 2004, and so are quite an established brand by this point. They've consistently received awards from PC Pro - a UK tech magazine - so they're not a controversial pick for your hosting needs.
Heart Internet hosting plans look like any other when you view their offers. However, there are some curious discrepancies.
Their basic plan starts off at the price range you would expect a lot of basic plans to start up. However, it's pretty much a "dummy" because it has none of the following:
You can't run any modern site with these restrictions. You're essentially left with nothing but HTML pages. No WordPress, and no CMS of any kind. Maybe if you have a bunch of parked domains, you can place your advertisements on it. Nothing more.
In addition, the plan while low in price, has a set up fee that is several times higher than the monthly hosting cost. And that's not even including the 20% VAT! Also, you can host just one website on it. So if you were thinking of using this plan to host a bunch of light domain, you're out of luck.
Luckily, the other plans see to be pretty much what you expect. Though the promise of "Unlimited" everything is pretty hard to take seriously when you're paying just 10 bucks a month.
Keep in mind that all the prices you see don't include VAT. So that's a hefty 20% extra you need to add on.
Heart Internet has something called "Premium Hosting" which sounds a lot like a VPS service. They claim to have "containers" where your website's performance is not impacted by what others do - which is just like a VPS. And that makes their VPS plans themselves a bit confusing. However, I would guess that the premium hosting option is more like a "fully managed" VPS, and this is also reflected in its prices which are more than the VPS plan itself.