Many people often wonder about the role of Domain and Page authority in ranking websites. We are hearing these words more these days, but use them without any real substance. If you’ve been blogging for years then you can agree they play an important role in ranking websites. Previously they didn’t because Google had not yet tweaked their algorithm to take them into account. The point I’m making is with your optimal objective being to drive traffic to your website through organic SEO it’s important you know the role of Domain and Page Authority.
I’m going to take this time to explain a little bit about them and why they matter so much. This way when you are building links you know what domains to target and where to put your effort.
This refers to the power of the actual domain and reflects the age, size and value. Domain Authority is referred to as “DA” so going forward I’ll be using this abbreviation when talking about it. The higher the DA the longer the site has been around and has earned credibility online which is perfect for all those looking to build links. For example, if I find a website with a DA of 70/100 then I know the following:
First, I know the domain has many pages which means it’s constantly being updated. This also means it provides value and has grown over the years. Secondly, it shows me that the domain has been registered for a long time and third, it has followed a valuable link building structure with other authority websites linking to it overtime.
Here’s something to keep in mind when looking at DA and will determine your success. Make sure you find websites with a DA greater then 25+ and with continuous growth so your links continue to build value overtime.
This is strictly the value of the “page” and is often referred to as PA. Very rarely will your article stay posted on the homepage so it’s important to build the value of your actual page. This is why it’s important to build links to NOT only your homepage, but your internal pages with a solid interlinking structure. This value is scored out of 100 and the higher the better because it will add more value to the page your linking to.
When looking at the right website it’s important to combine both metrics to get a better picture of the website. If you can find a site with a high DA and PA then you’ll be able to successfully build a external link which will overtime boost your rankings within the SERP’s.
I often get asked this question: How do you find the right websites and I’ll provide some guidance below.
The Right Opportunities
Guest posting is the best way to build authority websites which are quality and highly relevant. By doing a simple search within your nice you’ll be able to find a handful of blogs relevant to your niche and that have been around for years. They are also searching for high quality content so pitch them a few ideas and see what they say. Towards the bottom fill out your author bio and link to your “target” website.
Article directories have been a good source of links however don’t rely too heavenly on them because they are slowly becoming obsolete overtime. Google has put restrictions on them due to SPAM and poor regulation. However, you might be able to find some that both provide value and relevance.
There has been a huge demand for PBN’s (Private Blog Networks) however this is a very lengthy process. You are essentially building a handful of other websites, writing content for them and linking to your “target” website. Many bloggers don’t prefer this route in the beginning because it does cost money purchasing content, domains and hosting. However, if you can build valuable websites then you can use them to boost rankings and drive traffic.
It’s amazing what I’ve accomplished with them, but you have to be careful making sure they look natural and you follow a smooth linking pattern.
In my opinion start with the easier alternatives then move into PBN’s if needed at a later date. You can always guest blog and start building your PBN on the side too. The choice is yours!